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Research papers

Myth VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
May 19, 2016
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Citation

Anantachai, D. (2016a, May 19). Myth VS facts. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/myth-vs-facts


Research papers

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
May 19, 2016
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Citation

Moriguchi and Welch (2016a, May 19). Future-proofing a tracking study in Japan. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/future-proofing-a-tracking-study-in-japan-8646